Atone. At One. To unify. To make unified through conscious intention. To merge back with wholeness. To again become One.
Atone is weaving a new narrative around skincare — one focused on organic, responsible ingredients and a positive shift in our relationship with beauty. We believe it is possible to transform and regenerate the skin through topical micronutrients and by creating a connection with our eternal essence.
I’m Meagan, mama of two little girls and the founder of Atone, and like many of you, I never felt that the mainstream beauty industry spoke my language. The narrative made me feel flawed, and dependent upon big corporations or structures beyond my appreciation.
When I awoke to the realization that this narrative was false (not our destiny) and being woven in majority by board members in high rises in concrete jungles, I decided to take my power back and do this skincare thing in a different way. To return to the intelligence of the real, vital jungles of our Mother Earth and draw the knowledge of healing from these deeper depths.
I birthed this company out of a long and painful journey with cystic acne and an intolerance for these societal standards of health and beauty.
I feel that the concept of beauty begins in our consciousness… in the thoughts and beliefs we carry about ourselves and the world. I equally believe in the power of Mother Earth’s elements and plant allies to aid in the nourishing, healing, and protection of our physical bodies.
At Atone, our skincare is crafted with the intention to connect you with your inherent Beauty… that eternal essence of you which goes beyond the temporary symptoms arising on your skin. Your relationship with your skin is a portal to the spirit held within it.
Through the power of potent plant actives, our serums serve to steep the skin in rich topical micronutrients and hydration, to nourish and protect through simple, sustainable rituals. These plants and rituals transcend all societal conceptions, beliefs, binaries, and trends.
Our serums are 100% non-toxic, cruelty free, and made of organic ingredients. They are designed for all skin types, during all stages of life. They are formulated in a fully wind and solar powered, woman owned and run, certified organic lab in the Pacific Northwest of North America. We then hand bottle and personally ship every single package that goes out to you from our home on the Big Island of Hawai'i.
May Atone always serve to remind you of your True Beauty beyond what is reflected in the mirror. The be At One with your skin.
True skin health is about the recognition of our unity with all things. The foundation of true skin health is a unifying of body with spirit, remembering our inextricable unity with all things and therefore our preciousness, purpose, and inherent worth and Beauty.
In blessings & gratitude, Meagan Rock